When rugged was re-defined, the new Chevrolet Colorado, offered in Lubbock, was born. This compact pickup truck aces its competition and is the front runner in the market for off-roaders and drivers alike. Improved performance and outstanding towing and payload capacities are just few of the reasons for its popularity. You can find a range of new Chevrolet Colorado models at our Lubbock showroom. This model is extremely budget friendly. You can come down to Gene Messer Chevrolet and explore the financing options available to buy the new Chevrolet Colorado in Lubbock.